The aim of this module is to develop your academic skills to enable you to produce researched competent work of a level 5 standard. This encompasses communication skills (writing, speaking, listening, and reading), reasoning and critical thinking skills and research methodologies. It will also support you in becoming competent and confident when using research technologies, such as the library online database, and also relevant databases and resources for your subject area, such as Mintel. During this module you will select and gain experience of using an appropriate referencing tool, such as Zotero or Mendeley. This module is also designed to develop skills that will transfer to the world of employment.