International Year One in
Business and Management

Academic English Skills aims to provide you with thorough training in the language and related academic skills which will enable you to best achieve your academic potential at University. These skills include the processes of academic writing, effective and extensive reading strategies, effective participation in seminars and delivery of presentations, and listening to and recording information effectively from lectures. You will also develop the accuracy and range of written and spoken language required to use language effectively and appropriately, with clarity and confidence in an academic context.

Contemporary managers in business and organisations must be digital and data-savvy. They need to understand the role of digitalization and datafication, be able to solve problems using a variety of computer tools, and make data-driven decisions. This module offers you the opportunity to acquire such critical understandings and skills with a particular emphasis on learning through doing.

In this module you will study and explore a range of different perspectives on entrepreneurship/intrapreneurship and their activities. An entrepreneur creates a company and the process of creating is called entrepreneurship. Intrapreneurship involves people within a company acting like entrepreneurs while working for large organisations. Studying this module will help you develop a mind-set that supports entrepreneurship and intrapreneurship concepts. The aim of this module is to develop and reinforce skills that are essential to both University study and in the workplace and be particularly relevant to the students’ intended career choice. This course is designed to foster your ability to think differently and implement new ideas within a global business environment through experiential learning platform that we provide.

The aim of this module is to give a broad introduction into the fundamentals of financial and management accounting. This module begins by looking at a range of financial statements for different business entities and introduces techniques to analyse the statements to determine performance and manage working capital. It touches upon profitability at differing levels of production, as well as introducing simple investment appraisal techniques to distinguish between profitable and unprofitable projects.

This module will provide you with an introduction to business management and organisational issues to provide a foundation of understanding to be developed by further studies. In this module you will explore the relationship between stakeholders including entrepreneurs and the organisation in addition to the important issues relating to organisational processes, structures and strategies. You will be introduced to key influences affecting the business environment including business ethics, innovation, globalisation and economic and social trends.

This module aims to give you an understanding of basic concepts and terminology relevant to economic theory. You will learn how these concepts are used to explain and analyse business situations. By the end of the module you should be able to gather economic data from reliable sources, and interpret and communicate their understanding effectively.

This module aims to provide you with an introduction to the fundamental concepts and principles of the marketing process. It will explore the relationship between marketing and other corporate disciplines and their roles in contributing to business performance. You will investigate market research techniques and how consumer behaviour in a range of markets influences marketing strategies in a changing business environment. This module will provide you with a concise and contemporary overview of marketing and give you the knowledge and skills to underpin further study in this specialist field.

This module aims to show how key models in the field of study can assist in explaining organisation behaviour. You will learn to apply these models selectively and appropriately with an understanding of their usefulness and limitations in improving business performance.